Henan Ruibeka Hair Products Co., Ltd., originated in the hinterland
of the Central Plains, is located on Ruibeka Avenue in Xuchang. Its
predecessor was Xuchang County Hair Products General Factory
established in 1990 and Henan Ruibeka Hair Products Co., Ltd., a
Sino-US joint venture established on March 20, 1993. On October 24,
1999, it was restructured as a joint-stock company, and on November
11 of the same year, the joint-stock company was officially listed.
On July 10, 2003, Ruibeka's stock was listed on the Shanghai Stock
Exchange. Currently, the company has total assets of 3.7 billion
yuan, more than 11,000 employees of all kinds, covering an area of
more than 700,000 square meters, with a construction area of more
than 500,000 square meters. It is a professional company
integrating research, development, production, and sales of hair
products and hair fiber raw materials, and its fashionable products
are highly favored by consumers at home and abroad. The company
produces six series of thousands of products, including craft wigs,
women's wigs, chemical fiber wigs, teaching wigs, men's wigs, and
fiber wigs, which are sold in more than 40 countries in North
America, Western Europe, Asia, and Africa, as well as more than 100
large and medium-sized cities in China.
Over the past twenty years, Ruibeka has strictly complied with
national laws and regulations, earnestly implemented the scientific
outlook on development, adhered to the people-oriented management
philosophy, vigorously promoted the enterprise spirit of
"integrity, innovation, and development", actively implemented the
three major strategies of "talent, technology, and brand", fully
utilized industry advantages, market-oriented, focused on economic
benefits, and regarded "innovation, creation, and realizing
customer dreams" as its mission. It has actively promoted the three
major strategies of "talent, technology, and brand", fully utilized
industry advantages, market-oriented, focused on economic benefits,
and regarded "innovation, creation, and realizing customer dreams"
as its mission. It has continuously improved its independent
innovation and research and development capabilities, and strived
to build an international enterprise group with independent
intellectual property rights and well-known brands.
The company adheres to the quality policy of "quality first,
starting from the beginning", and was the first to pass the
ISO9001:2000 international standard quality system certification,
ISO14001:2004 international standard environmental system
certification, OHSAS18001:2001 standard occupational health and
safety system certification, and IQNet (International Certification
Alliance) quality system certification in the domestic hair
products industry. The "Ruibeka" hair products were rated as "Henan
Famous Brand Products" and "Henan Export Famous Brand" in 2005,
2006, 2007, and 2008 respectively, and in 2009 the Ruibeka
trademark was recognized as a "Chinese Well-known Trademark" by the
Trademark Office of the State Administration for Industry and
Commerce.
Over the years, the company has adhered to the development path of
revitalizing the enterprise with science and technology,
continuously promoting technological progress, successively
establishing hair product engineering centers, enterprise
technology centers, national demonstration productivity promotion
centers, and postdoctoral research workstations, undertaking
independent innovation demonstration projects, drafting and
formulating national standards for hair products and local industry
standards in Henan Province, completing a number of scientific
research achievements and technological patents, effectively
promoting the company's product structure adjustment and industrial
upgrading, and playing a positive role in building an international
enterprise group with independent intellectual property rights and
well-known brands.
Ruibeka Company continues to forge ahead, successively winning
honors such as "Top Twenty Taxpaying Enterprises in Henan
Province", "Excellent Private Technology Enterprises in Henan
Province", "Export Earnings Champion of Private Technology
Enterprises in Henan Province", "Top Hundred Taxpaying Private
Enterprises in Henan Province", "Star Private Enterprises in Henan
Province", "Top Hundred Private Enterprises in Henan Province",
"Advanced Quality Management Enterprises in Henan Province",
"Contract-honoring and Credit-keeping Enterprises in Henan
Province", "Honest Taxpayers in Henan Province", and "Top 500 Light
Industry Enterprises in China", and has been identified as a
"National High-tech Enterprise", "National Spark Outward-oriented
Enterprise", and "China Industrial Tourism Demonstration Site".
